What was the cost per member? Cost per lead? Cost per response? Which channel performed best? Which channels are costing more? What does your Media Mix Optimization model tell you about channels that work together to feed the business email list lead funnel? How did the tests perform? If one thing is certain, it's that the government is not going in to the business of selling insurance Linkedin Twitter E-mail Facebook But it’s 2017, and things are not normal. This is Business Email List not an ordinary year. The future of individual health care in the market is an uncertain one. So how should marketers respond? If one thing is certain.
It's that the government is not going in to the business of selling insurance so payers should continue to conduct due diligence of deep dive analytics; reading campaign performance, assessing recent membership for future targeting efforts, and starting to think about their next product filing. Yes, things will change and that is Business Email List certain. We don’t know if Americans will be required to have insurance or face tax penalties. We don’t know if Medicaid and Medicare will look the same in 2018. But the world will still need payers to manage individual coverage and process Business Email List claims. So begin preparing like you always do.